Ecommerce stores that just installed an email tool
610,000 Shopify and WooCommerce stores have added an email or retention tool recently. Updated August 22, 2026.
What this signal means
Installing an email tool is an intent declaration. Someone decided retention matters enough to pay for software, and the software alone does not build the flows. The gap between installing a tool and using it properly is where most agencies make their money, and it is widest in the first weeks.
How to use it
Retention and lifecycle agencies should treat this as their highest priority signal. The store has budget, has decided, and has not yet built anything. Offer the first flow rather than a strategy audit.
The numbers
| Tool | Stores | Share | |
|---|---|---|---|
| Klaviyo | 340,000 | 56% | Build a segment → |
| Brevo | 84,000 | 14% | Build a segment → |
| Other tools | 186,000 | 30% | Build a segment → |
Detailed report: Stores using Klaviyo.
Related signals
See also Klaviyo adoption, stores changing their newsletter rhythm and the signal catalogue.
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