What 4.1M stores tell us before they buy

Field notes on ecommerce prospecting. Which signals actually predict a purchase, how outbound lands in 2026, and what the store data says when you stop guessing.

All Buying signals Deliverability Playbook Stack Agency

Stack

Choosing an SMTP Provider for Cold Email, and Why Most Will Not Take You

Most SMTP provider comparisons rank relays on price per thousand and uptime. For cold outbound the first question is different: whether the provider's own terms permit the list you intend to send to, and most transactional relays do not.

Nils SpölgenOctober 5, 20269 min

Start here

Cold Email Starts With Who You Send To, Not What You Write

Open the guide →

Buying signals

Lead Qualification When the Lead Is a Store, Not a Person

Most lead qualification frameworks assume a conversation has already started. Outbound to ecommerce stores has no conversation yet, only observable events with dates on them. What qualification means then, and where the classic frameworks are still the better instrument.

Nils Spölgen8 min

Buying signals

Account Based Marketing Is the Wrong Frame for SMB Ecommerce

Account based marketing assumes few accounts, long cycles and a buying committee. An owner-operated Shopify store is one person deciding in an afternoon, which breaks the motion at the root.

Nils Spölgen8 min

Playbook

Shopify App Marketing Beyond the App Store Listing

App Store optimisation reaches merchants already searching for your category. The stores worth contacting are the ones that just changed something, and they are not searching yet.

Nils Spölgen8 min

Stack

What B2B Data Providers Sell, and the Category That Is Missing

B2B data providers sell contact, firmographic and intent data. There is a fourth kind — a dated event on one named store — that is almost never on the shelf, and the reason is structural.

Nils Spölgen9 min

Agency

Pipeline Management Tools Manage What Is Already There

Pipeline management tools organise deals that already exist. For an agency whose sales capacity is not fully booked, the binding constraint is what enters the pipeline in the first place.

Nils Spölgen7 min

Deliverability

How to Check Domain Reputation, and Why a New Domain Shows Nothing

A domain reputation check reads a rating that mailbox providers assign after the fact, from mail you have already sent. On a new cold email domain it is usually blank, and Google is retiring the dashboard most people mean by it.

Nils Spölgen8 min

Reading about signals is fine. Seeing yours is better.

Twenty minutes, your market, live store data. We show you which stores are moving right now and what we would send them.

Launch my agent