Pricing that scales with leads, not seats
One credit is one person you contact, once, forever. Sequence steps, enrichment and re-contacting cost nothing. Every paid plan includes live event triggers.
Access is released by us, market by market. We are not self-serve yet.
Overage runs at $0.29, $0.25 and $0.18 per credit from Starter upwards. It is always more expensive than the next plan up, so if you consistently need the volume, upgrading is the cheaper path. That is deliberate.
What happens when you run out
Running over your quota pauses the campaign and tells you, rather than quietly charging your card. If you would rather it kept going, switch on top-ups and set your own monthly ceiling. Nothing gets billed above the number you choose.
One credit is one person you contact
Not one email, and not one store. Unlock a lead and you can write to that person as often as the sequence needs: a three step campaign costs one credit, not three. Come back to them in six months and it is still that same one credit.
If you want to reach two people at the same store, that is two leads and two credits. You decide that per campaign. Write to the founder only, or let the campaign escalate to a second role when the first does not answer.
We do not meter actions. Tools that charge for every enrichment, every lookup and every send make the maths unpredictable, and unpredictable maths is the reason people stop using them.
Every unlocked lead carries the full record described in what is actually in the database.
How many stores is that?
That depends on how many people you write to per store, and you control it.
Write to one role only and 5,000 credits reach 5,000 stores. Let campaigns escalate to a second role when the first stays quiet and the same 5,000 credits reach closer to 2,800 stores, with more coverage on each of them.
Neither is better. What matters is that you can see the number before you commit: every segment shows what it will cost in credits before anything is unlocked.
What could this be worth to you?
Plug in your numbers. The rates come from our own campaigns, not from a brochure.
The whole pipeline, in one subscription
Doing this yourself means paying for store data, contact enrichment, verification, a sending tool, domains and mailboxes separately. Four vendors, four renewal dates, and a spreadsheet to work out which store changed since last month.
None of those tools starts a campaign when something happens. That part you would build yourself, and it is the part that decides whether any of it works. On our side it is how each email gets written. For the tools themselves, see how we compare.
Frequently asked questions
What is a credit?
One person you contact. Once per workspace. Sequence steps, enrichment and building segments are free.
What happens if I go over my plan?
The campaign pauses and tells you. Turn on top-ups if you would rather it kept running, and set your own monthly ceiling.
Do you charge per email sent?
No. A three step sequence to the same person is one credit, not three. What counts is the person you contact, not how many times you follow up.
What if I want to reach two people at the same store?
That is two leads and two credits. You set it per campaign: contact one role only, or escalate to a second when the first does not reply.
Can I try it before paying?
Yes. The free first month gives you 500 credits and full filtering across the whole database.
Why is there a market slot?
Because leads lose value when four agencies write to the same founder in the same week. We release access per market rather than selling to everyone at once.
Can I cancel?
Yes, monthly plans cancel at the end of the period. Leads you already unlocked stay unlocked if you come back.
Can I export the data?
The contacts you unlock, yes — as a CSV with the signal that put them there. The full database, no: one bulk download would put the data everywhere. Unlocked leads also stay yours inside the product, available in every campaign you run after that.
Do you take a cut of what I send?
No. Sending runs through your own Instantly account and we do not touch it.
Your market, live data, from today.
Start free for a month and see which stores in your segment moved this week, and what we would send them.
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