Running the agency itself. Pipeline, positioning and hiring for teams that sell to ecommerce stores for a living.
Pipeline management tools organise deals that already exist. For an agency whose sales capacity is not fully booked, the binding constraint is what enters the pipeline in the first place.
Most customer acquisition advice assumes an unbounded market. An agency selling to ecommerce brands has a finite one it can enumerate, and that single property changes which channels are worth running.
We open seats one market at a time, in the order people sign up.