Blog/Deliverability

Deliverability

Domains, warmup, ramp curves and the mailbox math behind a sending setup that survives a real campaign.

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Cold Email Starts With Who You Send To, Not What You Write

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Deliverability

How to Check Domain Reputation, and Why a New Domain Shows Nothing

A domain reputation check reads a rating that mailbox providers assign after the fact, from mail you have already sent. On a new cold email domain it is usually blank, and Google is retiring the dashboard most people mean by it.

Nils Spölgen8 min
Deliverability

When to Hire an Email Deliverability Consultant, and When It Is the List

An email deliverability consultant is worth the money when the rejection names a configuration or reputation fault. When messages arrive and nothing happens, the problem is who you wrote to, and no consultant can fix that.

Nils Spölgen9 min
Deliverability

An Email Deliverability Service Fixes Sending, Not Who You Send To

An email deliverability service works on the sending: authentication, domains, reputation and pacing. It has no view on who belongs on the list, and Google states plainly that no provider can guarantee the inbox.

Nils Spölgen8 min
Deliverability

Email Warmup Ramps Toward Limits Nobody Publishes

Warmup is a ramp, and the thresholds it ramps toward are deliberately unpublished. What Google and Microsoft actually say, and why we will not quote you a days-to-warm figure.

Nils Spölgen8 min
Deliverability

SPF, DKIM and DMARC: What the Three Records Actually Prove

The three records authenticate your domain, and that is all they do. What each one proves, what none of them can tell you about the store you are emailing, and why we will not quote you an inbox rate.

Nils Spölgen7 min
Deliverability

Reading Google Postmaster Tools for a Cold Email Domain

Google Postmaster Tools reports only on mail sent to personal Gmail accounts, which is the smaller half of most B2B cold outreach. Here is what each dashboard counts, what it hides, and which chart Google is retiring.

Nils Spölgen10 min
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