The long-form guides. Everything from picking the pool to the first reply, kept current as the data changes.
App Store optimisation reaches merchants already searching for your category. The stores worth contacting are the ones that just changed something, and they are not searching yet.
An outbound sales strategy for agencies selling to ecommerce stores, built on what storefronts change rather than on who fits a profile. The change picks the store, and it also picks the week.
Sales automation can run the segment, the signal, the copy and the send without you. It cannot decide that a store is worth writing to this week — that is what the signal is for.
Customer segmentation was built to slice customers you already have, using purchase history you already own. If you sell to ecommerce stores, your segment is a market you have never met — and the only usable axes are the ones visible from outside the business.
The generic definition of B2B lead generation assumes the buyer is a company with a buying committee. When the buyer runs a Shopify or WooCommerce store, the unit of work is a storefront and the trigger is an observable change on it.
Lead enrichment is a data-completeness operation: it fills in the fields on a record you already have. That is useful, and it is not the same as knowing which store is worth contacting this week.
We open seats one market at a time, in the order people sign up.