Blog/Buying signals

Buying signals

What a store does before it buys. Ad launches, app installs, hiring, tech changes, and how long each one stays worth acting on.

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Cold Email Starts With Who You Send To, Not What You Write

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Buying signals

Meta Ad Library Search as a Buying Signal

Meta's own API reference states that ads which did not reach the EU are returned only if they are about social issues, elections or politics. That single clause decides what a Meta Ad Library search can tell you about an ecommerce store.

Nils Spölgen9 min
Buying signals

Email Tracking Tools Measure Your Outreach, Not the Store

Email tracking tools measure what happened to your message. A store-level buying signal measures what the prospect did. Both are useful, and they are not the same instrument.

Nils Spölgen8 min
Buying signals

Intent Data: What Each Category Can Actually See

Intent data names four different observation methods that see different things at different resolutions. A map of what each one can observe, what it structurally cannot, and why company-level intent tends to fail when the buyer is an online store.

Nils Spölgen20 min
Buying signals

Build a Lead Scraper, or Buy the Panel

A lead scraper takes a weekend to build and never stops needing attention. The build cost is not what decides it — the maintenance is, and so is whether you need something we deliberately do not offer.

Nils Spölgen16 min
Buying signals

What a Sales Intelligence Platform Knows, and What It Cannot

A sales intelligence platform is good at telling you which companies match your criteria. It is usually silent on which of them changed this week, and that is the part that decides whether outreach lands.

Nils Spölgen10 min
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