Blog/Playbook

Playbook

The long-form guides. Everything from picking the pool to the first reply, kept current as the data changes.

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Cold Email Starts With Who You Send To, Not What You Write

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Playbook

What a B2B Lead Generation Agency Actually Buys

A B2B lead generation agency runs on five purchased line items and one that never appears on an invoice. What each one is for, what it really costs, and the single condition that has to be true before we are worth buying.

Nils Spölgen12 min
Playbook

SDR Outsourcing Versus a Signal-Led Agent

SDR outsourcing buys hours and judgement from people. A signal-led agent buys drafting and timing from software. The two fail in different places, and the choice turns on which part of your funnel is actually stuck.

Nils Spölgen10 min
Playbook

Agency Lead Generation When Your Buyers Run Stores

Agency lead generation is usually framed as a list problem. For agencies selling to ecommerce brands it is a timing problem, and a dated store event answers it better than any filter can.

Nils Spölgen13 min
Playbook

How Meta Ads Agencies Find Stores Worth Pitching

A Meta ads agency's hardest problem is deciding which store to write to this week. Two dated events answer that better than any firmographic filter can.

Nils Spölgen10 min
Playbook

What an AI SDR Actually Automates

An AI SDR takes over drafting and sending reliably. Sourcing, only partly. Timing is the job that decides whether a message lands, and it is the one most tools quietly leave to you.

Nils Spölgen7 min
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