4.1M stores under watchlive buying signalsshopify + woocommercere-scraped continuouslyaccess capped per marketgdpr-conscious by design

What 4.1M stores tell us before they buy

Field notes on ecommerce prospecting. Which signals actually predict a purchase, how outbound lands in 2026, and what the store data says when you stop guessing.

AllBuying signalsOutboundDeliverabilityPlaybookStack
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Cold Email Starts With Who You Send To, Not What You Write

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Deliverability

Gmail Multiple Inboxes Is Not Sending Capacity

Three different things get called Gmail multiple inboxes, and none of them is sending capacity. What Google documents about its own limits, and what actually caps an outbound programme.

Nils Spölgen8 min
Buying signals

Email Tracking Tools Measure Your Outreach, Not the Store

Email tracking tools measure what happened to your message. A store-level buying signal measures what the prospect did. Both are useful, and they are not the same instrument.

Nils Spölgen8 min
Playbook

B2B Lead Generation When the Buyer Runs a Store

The generic definition of B2B lead generation assumes the buyer is a company with a buying committee. When the buyer runs a Shopify or WooCommerce store, the unit of work is a storefront and the trigger is an observable change on it.

Nils Spölgen9 min
Playbook

Lead Enrichment, and Where the Waterfall Runs Dry

Lead enrichment is a data-completeness operation: it fills in the fields on a record you already have. That is useful, and it is not the same as knowing which store is worth contacting this week.

Nils Spölgen9 min
Outbound

Cold Outreach That Starts From the Storefront

Cold outreach advice almost always optimises the message. The harder question is why this store and why this week, and a dated storefront event answers it in one clause.

Nils Spölgen16 min
Outbound

Outbound Marketing When the List Is the Strategy

Outbound marketing is usually treated as a volume problem and then optimised as a copy problem. It is neither. The list is the strategy, and a list built from dated store events selects differently from one built from static attributes.

Nils Spölgen14 min

Reading about signals is fine. Seeing yours is better.

Twenty minutes, your market, live store data. We show you which stores are moving right now and what we would send them.

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